Torbjörn is a successful entrepreneur with over 40 years of experience in the import and export sector. With a proven track record in international trade, Torbjörn has worked extensively with markets across Japan, the United States, and beyond, building strong global partnerships and navigating complex trade regulations.

Leif has a proven track record of success and a wealth of knowledge with 30 years in the beverage industry, including seven in global business development. He has strengthened and expanded subsidiaries worldwide. His passion and strategic expertise continually drive growth and innovation.

San is an experienced PR & Marketing specialist with over 15 years of experience working with start-ups and large corporations. San has created numerous successful marketing campaigns, influencer partnerships, and viral content.

With over 25 years at IKEA, including 6 years in Hong Kong working closely to founder Ingvar Kamprad, Patrik Åhman is an experienced leader with deep expertise in international business and cultural markets, particularly in China.